Start-up Company Product Launch

Challenge
Develop and implement a Public Relations program for a product launch by a start-up financial services
Company. Ensure the company and its image would not be lost in the product positioning.

Strategy
• Crafted positioning and key messages to be delivered to target audiences including media, potential clients,
competitors, investors and employees.
• Carried through key messages to all of Company’s materials including the press kit, marketing collateral,
advertisements, web content, presentations, media Q&A, and press releases.
• Handled all media pitching and requests for information.
• Focused on and obtained top-tier business media placements including the Wall Street Journal,
Bloomberg wire, CFO and Institutional Investor to push Company into the forefront of its sector.

Result
A focused announcement strategy and long-term plan resulted in high-level awareness of the company and its
product. Visibility led to the Company gaining more clients and investors, an increase in sales and further
growth in its service offering.

Please contact us for more details about these projects and additional information.
Info@susancommunications.com

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